Private Label Product Brief & RFQ Checklist
Define your product, pack, opening quantity, approval steps and quotation requirements in one practical brief.
Download checklist (PDF)Private label manufacturing & labelling
Build a wellness range that connects your brand promise with a practical product. Aayuritz brings together product selection, formulation development, manufacturing and packaging for private label Ayurvedic and nutraceutical products in Gujarat, India. Begin with a defined concept or a category you want to enter. Together, we can turn that direction into a clear manufacturing brief.
Planning your opening order? Our starting guideline is 1,000 finished units per SKU. Pack size, formulation, testing and the production schedule are agreed for your project.

Build your first collection around greens and superfood blends, herbal infusions or beverage premixes. Explore Super Green Powder, Apple Beetroot Carrot Powder, Moringa Mint Herbal Infusion and Turmeric Latte as starting points for your brand brief.
Discuss the recipe, intended use, pack size and sample evaluation before finalising the range. For a coordinated presentation, explore customised gift packs alongside your individual retail products.
A strong private label range starts with a focused decision: what are you offering, to whom, and in which market? We help structure that discussion around ingredients, dosage format, pack size and the commercial requirements of your brand. A small, coherent opening range is often easier to evaluate and manage than a large catalogue assembled without a clear purpose.
Discuss herbal powders, capsules, tablets, blends and other formats relevant to your project. Product availability, formulation changes and packaging options are confirmed during scoping. If your concept needs a new formulation rather than an existing product direction, a separate development stage can be agreed first.
The brief should cover the formula or specification, ordered quantity, packaging components, label version and agreed testing. Sample review, where included, helps you assess the product before committing to the commercial batch. Production timing depends on the approved scope, ingredient availability, packaging readiness and completion of the required approvals.
Aayuritz holds FSSC 22000, GMP, HACCP and Halal certifications, alongside FSSAI, FDCA and AYUSH licences. Our organic credentials include India NPOP, USDA NOP and EU Organic. Confirm the applicable licence, certificate scope and product coverage as part of your manufacturing brief.
Your brand team defines the market, positioning and commercial objectives. Manufacturing responsibilities, artwork inputs and the required documents are set out in the project scope. Label claims and destination-specific requirements should be reviewed before artwork is released. This avoids treating a visually finished label as a fully approved product.
Tell us your launch country, product idea, preferred format and target pack size. Add the opening quantity, target launch window and any ingredient or packaging preferences. If you already sell a range, share the gap you want the new product to fill. That gives the discussion a useful commercial starting point.
For a single-ingredient range, start with a defined product such as Moringa leaf powder and decide the retail pack, opening quantity and intended market. For a distinctive blend, use our custom formulation and R&D service to agree a development brief before confirming the manufacturing order. Already have an approved formula or production specification? Explore third-party and contract manufacturing to discuss that production brief.
Compare the manufacturing formats and project capabilities with your range plan. Review the private label manufacturing guide for the decisions to settle at each stage, from the first brief to artwork and batch approval. If you are launching overseas, include the destination and importer requirements in the export supply brief from the outset.
Before an order is agreed, ask for a written scope that identifies the approved specification, pack components, quantity, testing, documents and commercial terms. This gives your brand team a concrete basis for comparing proposals and planning the launch.
Useful answers
Private label focuses on bringing a product to market under your brand, often beginning with product selection and packaging. Contract manufacturing usually starts with a more defined formula or specification. The practical responsibilities are confirmed in the project scope.
Potential changes can be discussed. A change in ingredients, strength, flavour or format may require development work, fresh costing and another approval stage. Availability is assessed for the specific product.
Exclusivity is not automatic. Any exclusivity, ownership or confidentiality requirement should be discussed and documented before development or manufacturing begins.
Our private label retail guideline starts at 1,000 finished units per SKU. The applicable minimum depends on the product, pack and agreed scope. See our MOQ and project timeline guidance and share your pack size and launch quantity for confirmation.
Repeat-order requirements can be planned against the approved product specification, pack and artwork version. Forecasts help the team discuss materials and production timing, particularly when packaging is specific to your brand.
Free buyer downloads
Download a practical worksheet for your next supplier discussion. Complete the open fields and share it with your project requirements.
Define your product, pack, opening quantity, approval steps and quotation requirements in one practical brief.
Download checklist (PDF)Share your brand, market and first product idea. Start with a focused private label brief.
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