Ayurveda
Respect for traditional knowledge and the place of botanicals in everyday wellness.
Our story
Ayurveda. Agriculture. Advancement.
Aayuritz brings together the knowledge of Ayurveda, the foundations of agriculture and the demands of modern wellness brands. We help turn ingredients and ideas into Ayurvedic and nutraceutical products through private label manufacturing, contract manufacturing and formulation support.
A connection that shaped the company
Aayuritz began with a connection between two worlds: Ayurveda and agriculture. Our founder's respect for Ayurvedic knowledge grew alongside a family background in farming. That combination shaped a practical purpose: connect natural ingredients with thoughtful formulations, respect the people behind the raw material and build products that brands can stand behind. Today, that purpose guides our work with businesses developing their first range as well as buyers expanding an existing portfolio.
Heritage with a practical direction
Traditional knowledge gives us a foundation. Modern product development gives that foundation a useful form. We work across Ayurvedic herbs, botanicals, superfoods and nutraceuticals, with a broader portfolio of more than 300 products. Our role is to help buyers make connected decisions about ingredients, formulation, product format, packaging and production. The starting point may be an existing product concept, a defined formula or an opportunity your brand wants to explore.
Agriculture
Attention to ingredient origins, sourcing relationships and the people behind the material.
Advancement
Formulation expertise and practical product formats for changing market needs.
Our vision
To create a world where nature-led wellness creates lasting value for people, communities, and the planet.
Our mission
To develop trusted Ayurvedic and nutraceutical solutions by connecting natural sourcing, formulation expertise, and responsible manufacturing.
Our leadership
The people behind Aayuritz.
Dr. Chirag Patel
Managing Director & Director, Ayurveda & R&D
Dr. Chirag Patel leads Ayurveda and R&D at Aayuritz, connecting classical Ayurvedic knowledge with ingredient selection, formulation development and product innovation. He holds a Bachelor of Ayurvedic Medicine and Surgery from Rajiv Gandhi University of Health Sciences and brings experience from his earlier Ayurvedic practice in Ahmedabad.
LinkedIn profile
Mr. Krunal Patel
Director, Sales & Marketing
Krunal Patel leads sales and marketing for bulk supply, private label and third-party manufacturing. With a background in commerce and experience as co-founder of Laxmi Farms, he connects an understanding of agriculture with customer requirements. His focus is on clear communication, practical solutions and lasting business relationships.
LinkedIn profile
Mr. Meet Patel
Director, Purchase
Meet Patel joined Aayuritz in March 2022 after completing his graduation. Coming from a farming family, he brings practical farming experience and a network of farmer relationships to his purchasing role. These connections support authentic ingredient sourcing and a close understanding of the people behind the raw materials.
LinkedIn profile
CA Pakshal Patel
CFO
CA Pakshal Patel serves as Aayuritz's CFO. His professional work at P K Patel & Associates focuses on business advisory, structured financial information and improving operations through automation. He brings a finance and systems perspective to the company's planning and growth.
LinkedIn profileBuilt around your next product
Our main focus is private label and contract manufacturing. Custom formulation supports buyers who need a more specific product, while bulk supply serves ingredient and manufacturing requirements. We work with brands, distributors, importers and other business buyers in India and overseas. Each project starts by understanding what the product needs to do commercially, where it will be sold and which requirements must be agreed before production.
Our work is supported by FSSC 22000, GMP, HACCP and Halal certifications, together with FSSAI, FDCA and AYUSH licences. We hold organic credentials under India NPOP, USDA NOP and EU Organic, and export registrations with APEDA, SHEFEXIL and Spices Board. The relevant product, activity and destination determine which documents apply to your project.
The principles behind the work
The company profile sets out four guiding principles. They connect our sourcing roots with the way we want to work with customers over the long term.
- Fairness at the source: respect for farmers and sourcing partners.
- Quality and consistency: attention to the specifications that define a product.
- Transparency: clear conversations about scope, documents and responsibilities.
- Commitment: thoughtful decisions and a focus on lasting value.
Useful answers
Before we begin.
What does Aayuritz help businesses create?
We support Ayurvedic, herbal, superfood and nutraceutical products through private label manufacturing, contract manufacturing, custom formulation and bulk ingredient supply. Product and format availability are confirmed against the project brief.
Can a new brand approach Aayuritz?
Yes. Share your product idea, target customer, intended market and preferred format. We can use that brief to discuss development scope, packaging and the next commercial steps.
Tell us what you want to build.
Share your product idea or existing range. We will help define the next step.