A stronger product starts with a clearer brief.

1. Tell us who the product is for

Start with your brand, intended customer and destination market. Explain whether you are launching a first product, extending an established range or sourcing an existing formula. Include your preferred format, target pack size and expected order quantity. A reference product can help explain the concept, but your own requirements should define the final brief.

2. Choose your starting route

For private label projects, we discuss the product approach and how it will be presented under your brand. For contract manufacturing, share the formula or specification you want assessed. For custom formulation, describe the concept, preferred ingredients, format and commercial constraints. We can then identify the development and feasibility work required.

3. Agree what needs to be evaluated

Before a sample or prototype is prepared, decide what your team will assess. This may include appearance, taste, texture, serving format, packaging fit and specification requirements. Custom development can involve iterations. Agree the development scope, sample quantity, evaluation criteria and approval process so both teams know what the next stage depends on.

4. Connect the product with its packaging

Packaging affects the product experience, order quantity and production schedule. Tell us whether you need bottles, pouches, sachets, blister packs or bulk packaging. Share any existing artwork and identify who will approve it. Pack materials, label content, coding and destination requirements should be settled before the commercial batch is planned.

5. Confirm the commercial plan

Your quotation should bring together the agreed product, order quantity, packaging scope, documents and delivery expectations. MOQ guidance is a planning starting point; the confirmed quantity depends on the project. Materials, artwork approval, testing and production readiness can affect timing. Set the launch plan around agreed milestones rather than an unconfirmed dispatch estimate.

6. Prepare for production and receipt

Once the agreed approvals and commercial requirements are complete, the production plan can move forward. Before dispatch, confirm shipping details, receiving requirements and the documents your team expects. Keep the approved specification and packaging references accessible so future orders can be discussed against the same basis.

Your first enquiry checklist

Send what you already know. Clearly mark open decisions so they can be discussed.

• Company, contact person and country.
• Private label, contract manufacturing or custom formulation.
• Product concept, ingredient list or existing specification.
• Preferred product format and pack size.
• Estimated first order and intended launch window.
• Destination market and required documents.
• Packaging, artwork and sample-evaluation needs.